I don’t want to point any fingers, but the [official Google response to the Belgian courts](http://googleblog.blogspot.com/2007/02/about-copiepresse-decision.html) reaffirmation of their early ruling has an interesting term, “indexation.” This may be an [indexical](http://en.wikipedia.org/wiki/Indexicality) term that has different meaning in this context. I may have just misindexstood though.
In other words, tech companies should have tech people proof press releases. ;)