I’ll be publishing my notes from all the pubcon sessions (at least, those for which my notes are understandable). The keynote this morning by [Guy Kawasaki](http://blog.guykawasaki.com/) was excellent.
The Art of Innovation
1. Make meaning
Make good things, end bad things. Make people more productive.
2. Make mantra
Guiding light that always stays consistent. 2 or 3 words. NOT a mission statement.
Wendy’s Healthy Fast Food
Nike Authentic Athletic Performance
FedEx Peace of Mind
“Mission statements are bullshit.”
3. Jump to the next curve
No ice harvester became an ice maker, no ice maker became a refridgerator company.
4. Role the DICEE
D Depth Great products grow with you.
I Inteligent Three different sizes of batteris
C Complete Pre sales, Sales, Atersales
E Elegant Nano
E Emotive Generate emotions
5. Don’t worry, be crappy
Version 1 of a technology means you never have to say sorry. We ship, then we test. Ship revolutionary stuff with elements of crap to it.
6. Polarize People
“Toyota! For all the money you have why did you buy a car designer that was fired by Volvo?” (In regards to the Scion xB.)
7. Let a hundred flowers blossom
Customers you weren’t expecting buying your product in large quantities is not a problem. Go to the people who are buying your product and ask them “Why are you buying our product?” Then give them more reasons along those lines.
8. Churn, baby, churn
9. Niche thyself
(Chart with “Value to the customer” along the bottom and “Uniqueness” on the left.)
High value, not unique, compete on price
No value, very unique, your stupid
No value, not unique, dotcom
High value, high uniqueness, is target – Fandango is example
10. Follow the 10/20/30 Rule
“I pitch therefore I am.”
10 slides
20 minutes
30 point font
11. Don’t let the bozos grind you down
